Webinars are online seminars that may include audio, video, or graphics (typically in the form of PowerPoint slides) and are often used by companies as a primer about a specific problem that the company's services can solve. However, the best webinars are true thought leadership—like the traditional seminars from which they get their name. Often, webinars feature guests who do not work for the company sponsoring the webinar. A healthcare marketing agency provides you with diverse and effective PR support to ensure your message gets heard every time.
For example, I participated as a guest speaker on a webinar series called Inbound Marketing University, sponsored by HubSpot. Inbound Marketing University featured 10 sessions, each with a different speaker. Nearly 4,000 people attended at least one of the sessions the first time they were offered. “Inbound Marketing University developed a tight-knit community of marketers who view HubSpot as a trusted resource and leader in inbound marketing,” says Mike Volpe, vice president of marketing at HubSpot. “Having received so much valuable information and tools for free, many were quite interested in learning more about HubSpot and our paid software for their own companies or clients.” Fully immersed yourself within the content and social space provided by a freelance medical writer for your organisation.
Inbound Marketing University was so successful that it is now repeated regularly for new students.Remember, the talk shows don’t care about your project; they care about producing a watchable show. If they determine you’re not watchable, you’re not going on. If they decide you fit the bill, and your project gets a plug, so much the better for you, but it’s of no consequence to them. So you have to pull out all the stops on the pre-interview. Create meaningful earned conversations using a healthcare communications agency for your communications partner.
Whether by phone or in person, imagine your pre-interview is the real thing. Muster all the charm, charisma, eloquence, and insight you can when talking with the producer. Stay focused on the merits of your project or issue. Use every great line in your repertoire. Show humor, intelligence, and, if possible, controversy. They love controversy. A pr freelancer will collaborate to develop effective media campaigns to navigate the ever changing world of the media.
If you own a restaurant and you’re militantly for or against smokers’ rights, let them know. If you’re an entertainer and you feel strongly about censorship, express yourself. Don’t be afraid of your own convictions. They serve you well on talk-show TV. A good healthcare pr agency excels at creating strategic campaigns and raising public awareness.